Thankful for YOU

Nov 20, 2021
SumaLatam

Thanksgiving is not a tradition in Argentina but it’s certainly worth borrowing and taking the opportunity to count our blessings. Happy Thanksgiving!

Gamification for Patient Education in Multiple Languages

Gamification for Patient Education in Multiple Languages

Introduction Gamification turns clinical content into short, motivating learning experiences. When combined with multilingual design, it reaches diverse communities with consistent impact. This article explains how to build gamified microlearning, provides practical...

Multilingual SEO for Medical Content: Attract Patients & Professionals

Multilingual SEO for Medical Content: Attract Patients & Professionals

Introduction Multilingual SEO helps clinics reach patients and healthcare professionals in different markets. Translation alone is not enough: you must localize keywords, tailor meta descriptions, set language tags correctly and structure content so users find the...

Linguistic Risk Assessment Before a Global Launch

Linguistic Risk Assessment Before a Global Launch

Introduction A linguistic risk assessment helps you decide which assets need priority review before a global launch. Using an impact vs probability matrix lets you focus resources where errors would cause the most harm—protecting patient safety, brand reputation and...

Medical Microcopy: Words That Improve Adherence in Interfaces

Medical Microcopy: Words That Improve Adherence in Interfaces

Introduction Medical microcopy — the short bits of text in an app or wearable — shapes user behavior. Well-crafted microcopy improves understanding, trust and medication adherence. This guide gives rules and hands-on examples for CTAs, instructions and messages in...